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Questionnaire

We use questionnaires to study recognition or to measure psychological indexes. In this site, CVM (a tool of Environmental Economics ) , Environmental Psychology , Risk Cognition , etc use questionnaires as a main tool.

When we take good questionnaire, we get good data. Then we can use Statistics and Multi-Variable Analysis . Tools for physical indexes are also used to psychological indexes basically.

Effect to lead answer

Some process of questionnaire lead answers. Some effects are known.

• Framing Effect : The question limits the range of the answer.
• Carry-over Effect : The order of questionnaires change the answer
• Influence Effect : The image of a specific proper noun changes the answer.

Data Science of Questionnaire

SD method

"SD" stands for "Semantic Differential". This method measures the image of words. For example, using words "bright" and "dark", and 7 levels. If you think, a little dark then you answer "6". Or if you think, middle of them then you answer "4"

Conjoint Analysis

Design of Experiments is used in Conjoint Analysis for the field of Marketing .

In general experiments, sets of levels are designed and experimented. In Conjoint Analysis, levels are values and quality. By questionnaire, we get the points of the sets of levels as "Y" data.

NEXT Scaling Method